An explanation of why spending money to buy traffic for a Free-To-Play game is often a waste of money.

This article is an introduction to the next series of articles on the subject of calculating a games maximum revenue potential and then designing an optimal business/pricing model to capture it.

First a request for help.  I can’t stop myself, somebody please take my Mathematica license away.  Every time I hit the “Evaluate” button on this virality …

What is “Quantum Economics”? Quantum Economics is the mathematics of microeconomics applied to the business of selling virtual goods and services.  Classical microeconomics was formulated to …

I have overhauled my original SEIR Compartmental Model for social virality to more accurately capture the dynamics of an actual social game and to parameterize it in a way …

It’s a question every game developer agonizes over.  It seems like there is no magic recipe for a hit game and even when you might have …